About
Ryan M. D. Schmidt
artist / athlete / musician
ryan [at] ryanmdschmidt.com
ryanmdschmidt.com
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Personal Statement
With a passion for the artistic, I am interested in how emerging technology changes the way ideas spread and what role different forms of communication play in the trends that shape our day-to-day life.
Education
Cornell University – Ithaca, New York, USA
Bachelor of Science, Communication, 2005
/ Major concentration, Information & Technology
/ Coursework: Communication, Psychology, Media, Risk Analysis, Computer Mediated Communication, Social Relations, Entrepreneurship, Film Analysis, Sound Design, Philosophy
/ Activities and Societies: Varsity Track & Field, SIGCHI – Student Interest Group for Computer Human Interaction
Ka’ahumanu Hou Schools – Kahului, Hawaii, USA
Diploma, 2000
/ Graduated Summa Cum Laude, Salutatorian
/ Activities and Societies: Media Department, Varsity Track & Field, Varsity Basketball, Band
Professional Experience
Hawaiian Airlines – Honolulu, Hawaii, USA
Content Manager, 2009-present
/ Improve website conversion and traffic by working with various departments to update and adjust website content in line with customer needs
/ Support effective online promotions by mediating the development of creative deliverables with various design agencies and executing creative designs on website
/ Foster consistent brand and promotional messaging throughout website by monitoring Omniture Analytics, reviewing internal search queries, and partnering with other internal departments
/ Increase brand engagement and customer acquisition through strategic use of Social Media
/ Ensure compliance of website content with Department of Transportation communication standards by coordinating with IT, web development, legal, scheduling, customer service and pricing departments
re:spyke creative – Honolulu, Hawaii, USA
Owner/Creative Director, 2006-present (self-employed, part-time)
/ Analyze marketing needs and formulated strategies for graphic and web design, copywriting, and online media for clients primarily in the entertainment industry
/ Execute online communication strategies through the creation of custom-built solutions hand-coded using HTML, CSS, PHP, Javascript, jQuery, SQL, AJAX and other web development technologies
/ Design high-quality graphics for business collateral, print advertising, and event displays
/ Advance business development through various tactics including Search Engine Marketing and Business-to-Business web promotions
Screens & Things, Inc. – Honolulu, Hawaii, USA
Marketing Coordinator, 2008-2009
/ Improved brand awareness, supported event marketing for home shows, and promoted seasonal sales and products through the coordination of all marketing efforts including direct mail, print, and electronic mail
/ Developed communication strategies for print, radio and digital media advertising in tandem with sales and management staff
/ Directly supported sales staff by creating marketing collateral and maintaining relationships with marketing departments of more than 100 vendors
/ Improved website engagement and conversion through monitoring online mentions of brand and products, using insights to actively adjust company website content and design
/ Increased search engine traffic and customer acquisition by implementing Search Engine Optimization campaign
Doug Davis Realty, Inc. – Honolulu, Hawaii, USA
Communication Specialist, 2005- 2008
/ Vitalized sales inquiries by segmenting marketing and strategically communicating sales and promotions through various marketing channels including direct mail, email, and print advertising
/ Improved customer acquisition and client/agent communication with a complete redesign of the company website, directing the complete process including creative ideation, copywriting, and design production
/ Increased online customer acquisition and boosted organic search traffic by executing a website Search Engine Optimization program
/ Boosted Property Rentals, Multi-Family Real Estate, and For Sale By Owner Real Estate business segments by strategically developing a number of niche websites
/ Streamlined Customer Relationship Management by creating and managing FileMaker databases of property owners and real estate records for use by real estate agents and brokers
Dawn Syndicated Productions, LLC – Honolulu, Hawaii, USA
Production Assistant, 2005
/ Aided in the filming and production of nationally syndicated television by coordinating on-site production resources and facility arrangements in tandem with production managers, cast, and crew.
/ Ensured show cast met scheduled shoot times at various locations through close coordination with the show producers, director and production team.
/ Acted as liaison with the camera crew, sound crew & cast during location filming.
Cornell University Lab of Ornithology – Ithaca, New York, USA
Web Designer, 2004
/ Made department information more easily accessible by producing redesigned Birds in Forested Landscapes (BFL) department website
/ Conceived online communication strategy for updated website by assessing target audience using effective communication and web usability principles
/ Coordinated with department directors to facilitate media creation for online use
Licenses & Certifications
Hawaii State Real Estate Salesperson License
2006, State of Hawaii, Department of Commerce and Consumer Affairs (DCCA)
/ Certified by Hawaii DCCA to represent buyers and sellers of real estate in the State of Hawaii
Track & Field Coaching Certification, Level 1
2005, United States of America Track and Field (USATF)
/ Attained USATF Level 1 certification by demonstrating proficiency of knowledge in all track and field event including sprints, jumps, relays, distance, and throwing events.
Coaching Experience
2009, Mid-Pacific Institute – Honolulu, Hawaii, USA, Pole Vault Coach
2008, Kamehameha Schools – Honolulu, Hawaii, USA, Pole Vault Coach
2006-2007, Iolani School – Honolulu, Hawaii, USA, Sprint and Pole Vault Coach
2005, USA Track and Field, Level 1 Certification – James Madison University, Harrisonburg, VA, USA
2004-2005, Nike Track and Field Camps – Cornell University, Ithaca, New York, USA, Event Group Leader
Activities
Musician/Producer
/ Performed original and cover songs in various Northeastern U.S. cities and on every major Hawaiian island
/ Worked with other artists to produce music using an assortment of hardware and software tools, instruments
Student Interest Group for Computer Human Interaction (SIGCHI)
2001-2005, Cornell University
/ Actively participated in recurring group discussions on the role of technology, communication, and design in human interaction
Independent Research, Computer Mediated Communication
2004, Cornell University
/ Aided in research set to determine the roles of content design on online reliability and usability by administering surveys, conducting interviews, as well as formatting and cataloguing research data
Athletic Achievements
2001-2005, Varsity Track and Field, Cornell University
2005, C.M. Spindler Award for most points scored by a senior track athlete, Cornell University
2004, National Collegiate Athletic Association (NCAA) Division 1 Eastern Regional Finalist, Long Jump
2004, Ivy League Heptagonal Games Indoor Champion, Long Jump
2004, Ivy League Heptagonal Games Outdoor Champion, Long Jump
2004, Intercollegiate Association of Amateur Athletes of America (IC4A) All-East Outdoors, Long Jump
2003, Ivy League Heptagonal Games Indoor Champion, High Jump
2003, Intercollegiate Association of Amateur Athletes of America (IC4A) All-East Outdoors, High Jump
2003, National Collegiate Athletic Association (NCAA) Division 1 Eastern Regional Finalist, High Jump
Special Skills
Software: Adobe Suite, Digidesign Pro Tools, FileMaker Pro, Intuit QuickBooks, Logic Pro, Microsoft Suite
Online: WordPress Customization, Search Engine Marketing, Social Media Integration and Strategy
Programming Languages: HTML, JavaScript, AJAX, CSS, jQuery
Intermediate Knowledge: ActionScript, ASP, PHP, XML, RSS
